The Prima Hotel Jongno Insadong

Excellent central location (Insadong/Jongno) with easy access to multiple subway stations · Friendly, helpful and welcoming staff (multiple mentions) · Clean rooms, daily housekeeping · Good breakfast variety and quality reported by many guests · On-site amenities noted: laundry room, gym, some rooms with balconies · Close to many restaurants, coffee shops and tourist attractions; walkable area

Room-related issues: some rooms small, narrow showers · AC/temperature control problems (rooms too hot or difficult to set comfortable temperature) · Beds described as very firm by some guests · Bathroom privacy/lighting issue from frosted glass between shower and bedroom · Occasional street noise for rooms facing the road · Limited dietary options at breakfast (lack of gluten-free/lactose-free choices) for some guests